It’s becoming a lost art, the selection of type. Most people just grab Arial or (shudder) Times New Roman for their website without giving typography a second thought (if they even gave it a first thought). Admittedly, the print industry is a bit more conscious of the rules of typography but most websites, PowerPoint presentations, and corporate communication and documents I’ve seen use either the program default or have gone to the other extreme of using too many typographical elements. As we’ve said from the beginning, just because you can make it blink doesn’t mean you should. Here’s a good introductory article on type, if you’re interested: http://www.sitepoint.com/blogs/2009/05/20/focus-on-typography-part-1-contrast/.